Kettering University Pins and Cord Keepers

Chelsea Mills • October 16, 2023

Kettering allowed us the opportunity to make lapel pins and cord keepers to use as gifts for their students and staff. These are very popular because they show affiliation with the university. The pins and cord keepers symbolize achievement and belonging, and they are very stylish. It makes a statement to others to show that you are a part of something that is worthy to be shown to people. Here at BYD, we offer branded swag to help attract the best candidates to your business.


Corporate swag, also known as promotional products or branded merchandise, can offer several benefits for businesses as part of their marketing and branding efforts. However, it also comes with some challenges. Here's an overview of the benefits and challenges of corporate swag:


Benefits:

  1. Brand Awareness: Corporate swag can increase brand visibility and recognition. When people use or wear items with your company's logo, it acts as a constant advertisement.
  2. Customer Loyalty: Giving away branded merchandise to customers or clients can foster a sense of appreciation and loyalty. It can make customers feel valued and more likely to return or recommend your business.
  3. Employee Morale: Providing employees with branded swag can boost morale and create a sense of belonging. It can also serve as a tangible reminder of their association with the company.
  4. Trade Shows and Events: Branded items are popular giveaways at trade shows and events. They can attract visitors to your booth and serve as reminders of your company after the event.
  5. Lead Generation: Swag items can be used as incentives for lead generation. For example, offering a free promotional item in exchange for contact information can help build your marketing database.
  6. Cost-Effective Marketing: Compared to some other marketing strategies, corporate swag can be cost-effective, especially when ordered in bulk.
  7. Tangible Marketing: Swag provides a tangible way to connect with your audience. People often retain and use branded items, extending the lifespan of your marketing efforts.


Challenges:

  1. Costs: While corporate swag can be cost-effective when done right, it can also become expensive, especially if you invest in high-quality or custom items. Budget constraints can be a challenge.
  2. Waste: Swag items that aren't well-received or are of low quality can lead to waste. They might end up in the trash, and this can have negative environmental implications.
  3. Effectiveness: The effectiveness of swag can vary widely depending on the type of items you choose and how they align with your target audience's preferences. It's essential to select items that resonate with your audience.
  4. Storage and Distribution: Managing and storing a stockpile of swag items, as well as distributing them to the right people at the right time, can be logistically challenging, especially for large organizations.
  5. Competition: Many businesses use corporate swag, so standing out in a sea of branded merchandise can be difficult. To be effective, your swag needs to be unique and memorable.
  6. ROI Measurement: It can be challenging to measure the return on investment (ROI) of corporate swag. Determining whether the cost of producing and distributing swag results in tangible benefits can be elusive.
  7. Sustainability Concerns: With growing environmental awareness, there's a greater emphasis on sustainable and eco-friendly promotional products. Using non-environmentally friendly swag can generate negative perceptions.


In summary, corporate swag can be a valuable tool for marketing and branding efforts, but it should be approached strategically. Careful consideration of the type of items, their quality, and their alignment with your target audience is crucial. Additionally, managing costs, waste, and sustainability concerns should be part of your swag strategy to ensure its effectiveness.



If you're interested in this product for your business and/or event contact us at (810) 373-9293 or www.behindyourdesign.com/contact

Contact Us
By Angela Hanners March 11, 2025
The Fenton Expo celebrated it's 40th year with its event on March 1st & 2nd with over 100 businesses and organizations participating. The Expo provides a great outlet for the community to interact and learn about local businesses, organizations, and resources. We helped to create awesome and standout red bags to match the Ruby in the event logo symbolizing it's 40th anniversary. These bags were passed out to attendees so they could have a place to collect giveaways as they went booth to booth. We also created matching chapsticks. The City of Linden also had a booth at the Expo with a backdrop and table runner that we created for them. 
By Angela Hanners March 11, 2025
We created a new website design for Total Benefit Systems Inc. ! Total Benefit Systems Inc. is an independent health insurance agency based in Flint, Mi. Their experienced team insures over 385 businesses in Michigan and has over 20 providers to chose from. They work closely with clients to create a plan that fits them and also host informative meetings to help employees and clients understand their coverage and options. This user-friendly website helps potential customers see how Total Benefit Solutions can provide them with the best solution tailored to them and their trustworthiness with customer reviews, staff photos, and a video that shows their staff working and meeting with actual clients. The home, about, and services pages also answers many of the questions that a potential client may have about the services that they provide. There are also several buttons as well as a button in the header that directs the user to a contact form if they wish to request a quote making contact hassle-free and depending upon the initial interaction of a user's interest. The provider page displays what health insurance providers that Total Benefit Systems uses to provide their clients with coverage. Clicking on the logos redirects you to that company's website, this display of transparency shows that Total Benefit Systems will be clear and fair in providing the client with information about the services that they are providing, building trust. The website's more modern design features clear sections with color blocking and prominent elements to attract a user's attention and make finding information and navigating more user-friendly.
By Chelsea Mills March 10, 2025
This past weekend, Matt and I had the incredible opportunity to be at the Michigan Golf Show at the Suburban Showcase in Novi. We were in the Ally Challenge booth with some amazing people—Lisa Marie, Erin Stone, and Freddy Kopplow. It was a fantastic afternoon of sharing excitement about this year’s Ally Challenge, which will take place from August 18-24, 2025. We also had the pleasure of running into some friends and clients, Lisa and Greg MacDonald, at the show, making the day even more memorable! While the event is months away, we’re thrilled to announce that concert lineups will be revealed very soon, potentially next month! Keep an eye out for our media blitz as we travel around Genesee and Oakland County to announce the talented artists performing at the event. If you’re interested in learning more about the tournament, getting your charity involved, or finding out about volunteer opportunities, be sure to check out the contact page at The Ally Challenge . Stay tuned for more updates!
By Chelsea Mills March 10, 2025
High School Juniors and Seniors Gain Career Insights and Networking Skills at Chamber-Led Workshop Featuring Keynote Speaker Andrea Brimmer
By Angela Hanners March 5, 2025
Take Your Name On The Go - Watch The Demo
Pop-up counter
By Angela Hanners February 25, 2025
Pop Out and Up Anywhere With This Pop Up Counter - Watch The Demo.
Show More
Share by: