Fueling Innovation: A Modern Website and 24/7 Ordering Solution for US Petroleum Partners
How We Transformed US Petroleum Partners’ Online Presence with a Streamlined Website and Custom Fuel Ordering Application
At Behind Your Design, we pride ourselves on building websites that don’t just look great—they solve real business challenges. One of our latest projects, for US Petroleum Partners, is a perfect example of how a digital upgrade can improve efficiency, strengthen branding, and enhance the customer experience.
The Challenge
US Petroleum Partners is a trusted wholesale and commercial fuel supplier serving Michigan and surrounding states through their fuel terminals in Novi and Toledo. As their business grew, so did the need for a modern website that reflected their industry leadership and made it easier for customers to do business with them.
Their previous website lacked functionality and didn’t reflect the full scope of their services—including branded fuel partnerships, logistics capabilities, and regional reach. They also wanted to offer a way for customers to order fuel online—anytime, day or night.
The Solution
We began with a complete redesign of their website. Our goal was to create a clean, professional site that clearly communicated their offerings, from branded fuel programs to pipeline and terminal solutions.
We then developed a custom fuel ordering application, integrated directly into the site. This tool allows US Petroleum Partners customers to place fuel orders online 24/7, giving them the convenience and flexibility they need to manage operations more efficiently. Whether it’s late at night or early in the morning, fuel customers now have access when it matters most.
Features We Built:
- A fully responsive, modern website design
- Branded fuel solution pages featuring top-tier brands like Exxon Mobil, Shell, BP, Sunoco, and Clark
- A Pipeline & Terminal section showcasing USPP’s regional logistics strengths
- A seamless fuel ordering portal that streamlines the ordering process for existing customers
- Contact forms and lead capture opportunities to grow their dealer network
The Result
The new site positions US Petroleum Partners as a forward-thinking, customer-first leader in the fuel distribution industry. With the added functionality of online ordering, they’re now able to better serve their existing customers and attract new business in a competitive market.
Final Thoughts
Whether you're in fuel distribution, logistics, or another fast-paced industry, having a digital presence that reflects your brand—and works as hard as you do—is essential. We're proud to have partnered with US Petroleum Partners on this transformative project.
Looking to modernize your website or create a custom application that serves your customers better? Let’s talk.
