By Chelsea Mills
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December 26, 2024
At Behind Your Des ign, we are proud to have played a key role in organizing and coordinating the Small Business Marketing campaign for The Ally Challenge presented by McLaren. This collaborative effort brought together 50 businesses from Frankenmuth to Rochester, amplifying awareness and participation for the 2024 tournament. Our campaign not only highlighted local small businesses but also contributed to the overall success of the event, which raised over $1 million for charitable organizations, including more than $884,000 for Genesee County charities. The campaign’s success demonstrates the power of community collaboration and strategic marketing in driving meaningful impact.