The highlight of the event was an inspiring keynote address by Andrea Brimmer, Chief Marketing and PR Officer at Ally Financial. Brimmer is widely recognized as one of the country’s most innovative and effective marketing leaders, having been named to the Forbes World’s Most Influential CMO list five times and inducted into the 2024 Forbes CMO Hall of Fame. She has also earned prestigious accolades such as 2024 She Runs It Women of the Year, 2023 Forbes Entrepreneurial CMO 50, 2023 Fast Company’s Most Creative People in Business, and the 2020 Adweek Brand Genius Award.
Brimmer grew up in the Detroit area and currently lives in Linden with her husband. She attended Michigan State University, where she played club soccer and spearheaded the process of starting the MSU Varsity Girls Soccer Team. She also played a key role in helping other Division 1 schools navigate the process of getting their varsity soccer teams approved.