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Print Advertising Still Works in our Digital Age
Chelsea Mills • March 21, 2014
Tips on what to do and what not to do when creating a print ad
With digital media constantly consuming us through social media, email
advertisements, mobile phone apps, Internet ads, re-marketing campaigns
and so much more it could be easy to cut print advertising from your
marketing budget because you’re told it is ineffective. After all,
everyone is always on his or her mobile devices, right?
Actually you might be surprised once you start researching it. A number
of studies show people react differently to print media than they do to
digital media. In the 2008 study published by the Journal of Research in
Reading, shows that reading ads online isn’t as effective or rewarding
as their printed counterpart.
Multimedia features of ads and physical manipulation of ads tend to
distract the reader from the focus of what they are reading and could
leave little room for imagination to come into play. The result is that
readers do not fully absorb digital media in the way they absorb print
media information.
Print advertising is fully controlled by the reader. He or she decides
how long to stay on each page and when to move away. So to fully
maximize your users experience here are a few things you should do and a
few things you should not do when working on a print ad.
DO
- Make sure you are very clear about what you are selling. Use words or images to ensure you don’t leave people in the dark.
- Use simple, clear contact information, which is easy to remember.
- Make sure your logo is in the path of the reader’s eye, a reader’s eye moves in a Z pattern across the page.
- Work with someone with design experience when designing your ad. Not only is skill necessary to make the ad look right, but your ad must compete with the other ads favorably in the publication.
- Prepare your ad ahead of time, if you can, so you can put it away for a few days and then revisit the ad with a new perspective. This will allow you time for any revisions if needed.
- Confuse the reader and assume your design is funny or clever, ask for second opinions to see if other people understand.
- Clutter your ad with multiple images, text, font styles and an abundance of information.
- Forget to have a clear call to action so the reader knows what to do next.
- Allow your contact information to be obscured in anyway by a design element. An amazing design is useless if the readers do not know how you get your product or service.
- Ask your ad to do too much.
Raise Your Name in More Than Just Conversation
The Fenton Expo celebrated it's 40th year with its event on March 1st & 2nd with over 100 businesses and organizations participating. The Expo provides a great outlet for the community to interact and learn about local businesses, organizations, and resources. We helped to create awesome and standout red bags to match the Ruby in the event logo symbolizing it's 40th anniversary. These bags were passed out to attendees so they could have a place to collect giveaways as they went booth to booth. We also created matching chapsticks. The City of Linden also had a booth at the Expo with a backdrop and table runner that we created for them.
We created a new website design for Total Benefit Systems Inc. ! Total Benefit Systems Inc. is an independent health insurance agency based in Flint, MI. Their experienced team insures over 385 businesses in Michigan and has over 20 providers to choose from. They work closely with clients to create a plan that fits them and also host informative meetings to help employees and clients understand their coverage and options. This user-friendly website helps potential customers see how Total Benefit Solutions can provide them with the best solution tailored to them and their trustworthiness with customer reviews, staff photos, and a video that shows their staff working and meeting with actual clients. The home, about, and services pages also answers many of the questions that a potential client may have about the services that they provide. There are also several buttons as well as a button in the header that directs the user to a contact form if they wish to request a quote making contact hassle-free and depending upon the initial interaction of a user's interest. The provider page displays what health insurance providers that Total Benefit Systems uses to provide their clients with coverage. Clicking on the logos redirects you to that company's website, this display of transparency shows that Total Benefit Systems will be clear and fair in providing the client with information about the services that they are providing, building trust. The website's more modern design features clear sections with color blocking and prominent elements to attract a user's attention and make finding information and navigating more user-friendly.
This past weekend, Matt and I had the incredible opportunity to be at the Michigan Golf Show at the Suburban Showcase in Novi. We were in the Ally Challenge booth with some amazing people—Lisa Marie, Erin Stone, and Freddy Kopplow. It was a fantastic afternoon of sharing excitement about this year’s Ally Challenge, which will take place from August 18-24, 2025. We also had the pleasure of running into some friends and clients, Lisa and Greg MacDonald, at the show, making the day even more memorable! While the event is months away, we’re thrilled to announce that concert lineups will be revealed very soon, potentially next month! Keep an eye out for our media blitz as we travel around Genesee and Oakland County to announce the talented artists performing at the event. If you’re interested in learning more about the tournament, getting your charity involved, or finding out about volunteer opportunities, be sure to check out the contact page at The Ally Challenge . Stay tuned for more updates!
High School Juniors and Seniors Gain Career Insights and Networking Skills at Chamber-Led Workshop Featuring Keynote Speaker Andrea Brimmer
Take Your Name On The Go - Watch The Demo