Making Waves: The Evolution of MSU Rec Fest Shirts - A SeaLife Spectacle

Chelsea Mills • January 9, 2024

We have worked with Jody for a couple of years to design unique shirts for her events. What set this particular request apart was the unique twist she envisioned – a sea-life theme featuring marine creatures actively participating in various sports. To tie it all together, she suggested the tagline "Don't stop moving," a nod to the wisdom of Dory from Finding Nemo. From the beginning, it was clear that Jody was not just a coordinator but a passionate individual with a creative eye. As our design team dove into the challenge, Jody's excitement fueled the creative process.

After several rounds of collaboration and refinement, we presented Jody with a collection of vibrant and dynamic designs that perfectly captured the event's spirit. The sea-life-themed sports designs, paired with the motivational tagline, resonated strongly with Jody and the MSU community.

As the event day approached, anticipation built. When the custom shirts were revealed, they surpassed expectations. The sea-life-themed sports designs became an instant hit, bringing a burst of color and energy to the sports festival. More than just event merchandise, these shirts became cherished keepsakes, embodying the spirit of the day.

In the end, the custom shirts not only adorned the participants but became a visual representation of a collective commitment – to keep moving forward, just like the sea creatures on the shirts, overcoming challenges with determination and resilience. The collaboration between Jody, MSU, and our design studio was more than a successful project; it was a shared experience that left a lasting impact on all involved.

Get started on your next project! Give us a call at (810) 373-9293 or send a message at www.behindyourdesign.com/contact

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Closeup of gray sweatshirt with embossed script text reading Las Vegas

Have Your Name Raised More Often with Embossed Sweatshirts

By Angela Hanners • March 17, 2025

Raise Your Name in More Than Just Conversation

Celebrating Connections at The 2025 Fenton Community Expo

By Angela Hanners • March 11, 2025

The Fenton Expo celebrated it's 40th year with its event on March 1st & 2nd with over 100 businesses and organizations participating. The Expo provides a great outlet for the community to interact and learn about local businesses, organizations, and resources. We helped to create awesome and standout red bags to match the Ruby in the event logo symbolizing it's 40th anniversary. These bags were passed out to attendees so they could have a place to collect giveaways as they went booth to booth. We also created matching chapsticks. The City of Linden also had a booth at the Expo with a backdrop and table runner that we created for them.

Live Now: New Website Design for Total Benefit Systems

By Angela Hanners • March 11, 2025

We created a new website design for Total Benefit Systems Inc. ! Total Benefit Systems Inc. is an independent health insurance agency based in Flint, Mi. Their experienced team insures over 385 businesses in Michigan and has over 20 providers to chose from. They work closely with clients to create a plan that fits them and also host informative meetings to help employees and clients understand their coverage and options. This user-friendly website helps potential customers see how Total Benefit Solutions can provide them with the best solution tailored to them and their trustworthiness with customer reviews, staff photos, and a video that shows their staff working and meeting with actual clients. The home, about, and services pages also answers many of the questions that a potential client may have about the services that they provide. There are also several buttons as well as a button in the header that directs the user to a contact form if they wish to request a quote making contact hassle-free and depending upon the initial interaction of a user's interest. The provider page displays what health insurance providers that Total Benefit Systems uses to provide their clients with coverage. Clicking on the logos redirects you to that company's website, this display of transparency shows that Total Benefit Systems will be clear and fair in providing the client with information about the services that they are providing, building trust. The website's more modern design features clear sections with color blocking and prominent elements to attract a user's attention and make finding information and navigating more user-friendly.

Exciting Weekend at the Michigan Golf Show:

By Chelsea Mills • March 10, 2025

This past weekend, Matt and I had the incredible opportunity to be at the Michigan Golf Show at the Suburban Showcase in Novi. We were in the Ally Challenge booth with some amazing people—Lisa Marie, Erin Stone, and Freddy Kopplow. It was a fantastic afternoon of sharing excitement about this year’s Ally Challenge, which will take place from August 18-24, 2025. We also had the pleasure of running into some friends and clients, Lisa and Greg MacDonald, at the show, making the day even more memorable! While the event is months away, we’re thrilled to announce that concert lineups will be revealed very soon, potentially next month! Keep an eye out for our media blitz as we travel around Genesee and Oakland County to announce the talented artists performing at the event. If you’re interested in learning more about the tournament, getting your charity involved, or finding out about volunteer opportunities, be sure to check out the contact page at The Ally Challenge . Stay tuned for more updates!