New Website for the Michigan Beer & Wine Wholesalers Association

The result? A sleek and intuitive website that not only showcases the MB&WWA's mission and services but also provides valuable resources and insights for those seeking information about the beer and wine distribution industry.

However, the collaboration didn't stop there. Behind Your Design worked with MB&WWA to organize two immersive photo shoots, offering a glimpse into the inner workings of the beer and wine distribution industry. The first shoot took place in Kalamazoo, while the second in the Ann Arbor area. Stow worked closely with the distributor owners to prep them with the planned shot lists and locations to ensure we were able to capture all the photographs needed at each location.

These behind-the-scenes excursions offered an unparalleled opportunity to witness firsthand the intricate processes involved in beer and wine distribution. From navigating bustling warehouses to observing the meticulous procedures of recycling, picking, stocking, and marketing, the experience shed light on the multifaceted operations that drive the industry forward.

Moreover, the photo shoots unveiled the integration of cutting-edge technology within the distribution workflow. From automated inventory systems to state-of-the-art printing and marketing solutions, it became evident how technology continues to revolutionize the industry, streamlining operations and ensuring unparalleled accuracy and efficiency.

In summary, the partnership between Behind Your Design and the Michigan Beer & Wine Wholesalers Association has not only produced a visually striking website but has also delivered priceless insights into the ever-evolving realm of beer and wine distribution. Through the fusion of web design and photography proficiency, Behind Your Design has enabled the MB&WWA to enhance its digital footprint and solidify its role as one of the alcohol beverage industry’s most progressive state trade associations.