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Behind Your Design Teams Up with Serenity House
Chelsea Mills • September 10, 2024
Supporting Recovery and Wellness: Behind Your Design Partners with Serenity House Serving Genesee and Lapeer Counties.
At Behind Your Design, we believe in supporting organizations that make a real impact, and that's why we are excited to begin our partnership with Serenity House Communities. Founded in 2015 by Tara Moreno, a passionate advocate for mental health and recovery, Serenity House plays a crucial role in our community.
Serenity House’s Mission
Serenity House is dedicated to providing a safe, supportive space for individuals seeking recovery from addiction, trauma, and mental health challenges. Their mission is to foster healing, personal growth, and long-term sobriety by offering holistic recovery services, including peer support, meditation, and wellness programs. Tara and her team are committed to reducing stigma and empowering people to rebuild their lives with hope and resilience.
Why Serenity House Matters to Our Community
Addiction and mental health issues affect people from all walks of life, and Flint and Lapeer have faced unique challenges over the years. In communities where access to resources can be limited, Serenity House fills a vital gap by offering compassionate care and support to those in need. Their holistic approach goes beyond traditional recovery methods, promoting overall wellness and addressing the root causes of addiction.
By offering tools for recovery and a strong community network, Serenity House is helping individuals reclaim their lives, rebuild relationships, and contribute positively to society. Their work doesn’t just impact those in recovery—it strengthens families, improves public health, and fosters healthier, more connected communities.
Why We’re Involved
As a local business, we’ve seen firsthand the incredible work that Serenity House is doing, and we wanted to be a part of that. Partnering with an organization so dedicated to making positive change is not just an opportunity to give back—it’s an opportunity to help amplify a mission we deeply believe in. By supporting Serenity House with design, marketing, and promotional materials, we hope to help them reach even more people in need and raise awareness of the critical services they provide.
We are honored to work with Tara Moreno and her team, and we look forward to contributing to the amazing work happening at Serenity House. Together, we can help build stronger, healthier communities.
Items We Created
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The holiday season is the perfect time of the year to promote your brand using promotional products. At the same time, it is an opportunity to show your appreciation for your employees and customers by gifting them high quality, useful gifts that will passively market your brand. Why gift branded items to employees? Boosts Morale and Job Satisfaction : Receiving a thoughtful gift can make employees feel valued and appreciated . This recognition can boost their morale, enhance job satisfaction, and foster a more positive work environment. Increases Employee Engagement and Productivity : When employees feel that their hard work is recognized and rewarded, they’re often more motivated to stay engaged and contribute at a high level . This can lead to increased productivity and a stronger sense of commitment to the company’s goals. Strengthens Team Loyalty and Retention : Employee turnover can be costly, both financially and culturally. Giving gifts that acknowledge loyalty and dedication can make employees feel a stronger connection to the company and encourage them to stay long-term. Builds a Positive Company Culture : Recognizing employees with thoughtful gifts helps to create a culture of appreciation, gratitude, and respect. It demonstrates that the company cares about its employees as individuals, fostering a supportive and enjoyable workplace . Enhances Brand Ambassadorship : When employees feel appreciated, they’re more likely to speak positively about their workplace to friends, family, and even potential customers . This word-of-mouth advocacy can enhance the company’s reputation and attract both talent and clients. Celebrates Milestones and Achievements : Recognizing employees for important events like work anniversaries, promotions, or successful project completions helps to mark these milestones and show that the company values their contributions . This can encourage them to strive for further achievements. Promotes a Sense of Belonging : Company-branded items, such as apparel or office accessories , can foster a sense of belonging and team unity . It helps employees feel like they’re a part of something bigger, which can increase their commitment to the organization’s vision. Why gift branded items to customers? Builds Brand Awareness and Recall : Promotional items keep your brand visible to customers in their daily lives. A product with your logo, like a pen or tote bag, acts as a reminder of your business every time they use it. Think about you favorite pen or tote bag, are they branded? This frequent exposure helps customers recall your brand when they need your products or services . Creates a Positive Brand Association : People appreciate free, useful items, which can create a sense of goodwill and a positive perception of your brand . When customers receive something for free, especially something of quality, it leaves a favorable impression, which can build trust and loyalty . Think about how you felt the last time you received a freebie. Encourages Customer Loyalty : Regularly gifting customers with small, thoughtful promotional items reinforces that you value their business. Loyal customers who feel appreciated are more likely to return and even refer your brand to others , which can help grow your customer base. Cost-Effective Marketing Tool : Promotional products offer a high return on investment . They’re generally affordable to produce in bulk, and each item can reach multiple potential customers when used in public, creating a high number of impressions for a relatively low cost. Provides a Tangible Brand Experience : Unlike digital ads or emails, promotional products give customers something they can touch and use. This tangibility can make your brand feel more real and accessible , fostering a stronger connection.
We’re thrilled to share one of our most exciting recent projects at Behind Your Design—the design and development of the new website for the construction division of Goyette Mechanical! This project was more than just another website; it was a dynamic collaboration that brought together creativity, innovation, and local roots. Goyette Mechanical is a family-owned business known nationwide, with a legacy built on strong values and exceptional service. As a fellow family-owned business, we felt a deep connection to their story. At Behind Your Design, we’ve always believed that small businesses are the heart of our communities. Working together with another local company made this project truly special, as we know the positive impact that comes from supporting and partnering with businesses rooted in the community. Capturing the Vision: Photography and Drone Work To make Goyette Mechanical’s vision come to life, we brought our creative expertise to a full-scale photo shoot, including stunning drone footage to showcase their projects from a unique perspective. The photos tell the story of their work with depth and vibrancy, highlighting their craftsmanship and the scale of their construction efforts. This visual component is vital for engaging with today’s digital audience and demonstrating the magnitude and detail of their projects. Content with a Purpose In addition to visuals, we provided copy assistance to ensure that their brand’s voice and industry leadership were well communicated. Our goal was to reflect not just what they do, but why they do it—bringing out the passion and dedication they have for serving customers and delivering excellence. A Project Worth Celebrating From start to finish, this project was truly a rewarding experience. Not only were we able to combine our design expertise with storytelling and technical elements, but we also had the privilege of collaborating with a business whose values align so closely with our own. Working together on a project of this scale demonstrates the incredible power of small businesses supporting each other and using local talent and resources to achieve something great. Thank you, Goyette Mechanical, for entrusting us with your website development. We’re proud to celebrate this milestone together and look forward to seeing your construction division thrive even more!
Tons of Flippin' Fundraising Fun
Grand Blanc Township, MI - October 11, 2024 Behind Your Design is proud to have played a crucial role in the grand opening celebration of John P. O’Sullivan Distributing ’s new 200,000-square-foot warehouse in Grand Blanc Township. As a leader in promotional products and event coordination, Behind Your Design was responsible for organizing every detail of the event, including vendor management, entertainment, promotional materials, and overall event logistics, ensuring a seamless and memorable experience for all attendees. Event Coordination & Logistics Behind Your Design coordinated the event from the ground up, managing multiple aspects to ensure smooth operations. We meticulously organized the event floor plan, mapping out vendor areas and guest seating, while ensuring traffic flow and accessibility. With an eye for detail, our team crafted the run of show, managing the schedule for speeches, entertainment, and the ribbon-cutting ceremony. Our staffing efforts ensured that the event was well-supported by knowledgeable personnel, from the event registration team to the on-site assistance for city, state, and government officials. We were also responsible for managing the entertainment, coordinating a local band and background music, enhancing the celebratory atmosphere throughout the day. Vendor Management Behind Your Design worked with a variety of trusted vendors to bring the event vision to life. From caterers to audiovisual technicians, we curated a team that delivered top-notch services. Each vendor was carefully selected and managed to ensure that all aspects of the event ran smoothly, and that guests experienced a first-class grand opening. Promotional Items & Branding A key part of our involvement was providing high-quality promotional items that captured the brand and spirit of John P. O’Sullivan Distributing. Behind Your Design supplied custom signage , banners , koozies , mouse pads , pens , and swag bags , which were distributed to guests. These branded materials created lasting impressions and reflected the company's commitment to both innovation and community. In addition to these items, we also designed and manufactured custom Hawaiian shirts for the event staff. These shirts featured the John P. O’Sullivan Distributing logo as well as logos from some of the well-known brands they distribute. The eye-catching, personalized shirts helped unify the event’s theme and made the staff stand out while reinforcing the company’s partnerships with key brands. We also produced large-scale event signage and banners , ensuring visual branding was prominent throughout the warehouse and event space. Successful Grand Opening The event, attended by city, state, and government officials as well as key industry leaders, was a tremendous success. Attendees praised the smooth coordination, entertainment, and professional atmosphere. Our contribution to the grand opening reflects our commitment to excellence and our ability to deliver full-scale event services for our clients. By providing not only promotional products but also managing every aspect of event logistics, Behind Your Design ensured that John P. O’Sullivan Distributing’s grand opening was a standout success, showcasing their new state-of-the-art facility and reaffirming their place as a leader in the beer distribution industry. About Behind Your Design Behind Your Design is a full-service creative agency specializing in promotional products, event coordination, and branding solutions. With years of experience in delivering high-impact marketing and event services, we work with clients to bring their vision to life. Whether it’s large-scale corporate events or everyday branding needs, Behind Your Design ensures that every detail is taken care of, from planning to execution. For more information on how we can help coordinate your next event, contact us!