Why Your Logo is Important

Chelsea Mills • April 24, 2020

Having a logo is an essential part of developing a successful brand.

Creating a logo may not seem like a top priority when you’re considering all of the factors that go into building a business, but that couldn't be more wrong. Having a logo is an essential part of building your brand – along with quality products and customer service.

But why is a logo so important? Simple. It grabs attention, makes a good first impression, is your brand's identity, and many more things.

Let’s take a deeper look at all the reasons why a logo is essential to your business.

1. Grabs Attention

Did you know that you only have about 2 seconds to convince a potential buyer that your products or services are worth their consideration? People have very short attention spans these days and your logo is the key to grabbing their attention. This is why we recommend using logos that are simple and communicate your company's core values interestingly

2. Makes a Good Impression

First impressions matter. If done right, costumers may find your company interesting and want to learn more about your services. If done wrong, they may find your company confusing and leave. That's a lost customer. Don't lose customers, instead show them that you are a leader in your industry and a force to be reckoned with!

3. Influences Your Brand

Branding is an important part of business. It evokes emotion in your customers and influences the design of your letterhead, business cards, landing pages, and other marketing materials. But what is at the center of all this branding? Your logo. The colors, tones, and fonts from your logo all determine the direction of your company's brand is going to take.

4. Makes You Recognizable

Let's be honest, some people will likely forget the name of your business. Don't take it personal, it's just human nature. However, if they see your logo it may trigger some emotions they originally felt with your brand. This is because logos are great identifiers. They help people make connections and recall positive experiences even if they can't remember the name of your company.

5. Helps You Standout

Don't be afraid to think outside of the box! Your logo should standout from the crowd and show your customers that you are different. Have an interesting background story? Great! Communicate that through your logo. Want to promote your mission statement? Even better! Don't be just like the competition, instead be different and show what makes your business unique.

So there you are! Know you know why having a logo is essential to developing a successful brand. Ready to get started? At Behind Your Design we are committed to designing effective logos. Contact us today to discuss our logo and branding packages.

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