What is a Fuel Jobber?
June 26, 2019
BEHIND YOUR DESIGN RECENTLY DESIGNED A NEW LOGO, TANKER TRUCK AND CUSTOM RESPONSIVE WEBSITE FOR TRI-LAKES PETROLEUM
Most projects teach us something we didn't know before. Working with Tri-Lakes Petroleum, we discovered what a fuel jobber is, as well as how it keeps us on the go and helps us heat our homes. A "jobber" is the industry term for a person or company that sells fuel to retailers (like your local gas station) or directly to the end users (like farms or for home heating).
That may sound simple, but a fuel jobber does so much more than that! They:
- Work with customers in retail, wholesale, commercial, agricultural and residential to meet their fuel needs
- Help update existing or install new equipment so stations stay competitive and up-to-date
- Provide branding assistance which grows business for retail stations
- Offer options for financing or sale of stations
Behind Your Design had the honor of creating a new logo and custom responsive website for Tri-Lakes Petroleum, as well as working with Bill Carr Signs to create custom tanker trucks! Be on the look out for Tri-Lakes Petroleum's beautiful new tankers on the road, delivering quality petroleum all around the Great Lakes region. The trucks feature the new logo we designed and tri-color details. Snazzy!
Do you have a branding dream you need help bringing to life? Contact Behind Your Designand bring CONCEPT to REALITY!

A great staff appreciation gift should be thoughtful, useful and connected to the organization. For the Crim Fitness Foundation , custom reverse umbrellas combined function with standout branding. These 46-inch umbrellas feature full-color sublimation on both sides of the canopy, giving the Crim brand plenty of room to make an impact. Branded Inside and Out The outside features the Crim Fitness Foundation logo and brand colors. Open the umbrella, and custom artwork of runners making their way through Flint is revealed inside. Using colors from the Crim brand, the artwork celebrates the organization’s connection to running, movement and the Flint community. Full sublimation on both sides of the canopy allows branded umbrellas to go beyond a logo. Colors, patterns, illustrations and original artwork can become part of the design.

Custom jerseys are a fun way to take spirit wear beyond the standard T-shirt or sweatshirt. With fully customizable designs, they can be created around your school, team, organization or event and made to feel completely unique. At Behind Your Design, we can customize jerseys with your colors, logos, graphics, names, numbers and more. Full-color dye sublimation gives you plenty of freedom to create bold designs across the entire jersey while keeping the finished piece comfortable and wearable. We’ve created several custom jersey styles for our clients, including football and baseball jerseys for Michigan State University Fall Fest. Each offered a different look while giving MSU a memorable piece of custom spirit wear that still felt true to their brand.

We had a fantastic time at the 2026 Michigan State University Vendor Fair ! It was a great day of connecting with so many wonderful people including current customers, new faces and plenty of potential future clients from departments and organizations across campus. One of the biggest hits at our booth was our T-shirt bags , which definitely got people talking. We also had lots of interest in the fully sublimated, two-sided umbrella we created for the CRIM Fitness Foundation. It was a great example of how a promotional product can go beyond simply adding a logo and become something truly custom and memorable.

There’s something special about taking the time to recognize the people who support your business throughout the year. Whether you’re thanking loyal clients or celebrating your employees, a thoughtful holiday gift is a simple way to show your appreciation. We love working with Hackney Jones Wealth Management , and this year, we’re helping their team get an early start on their holiday client gifts. Together, we curated several gift package options so they can choose something that feels just right for each recipient. Their custom gifts include cappuccino/soup mugs, stemless wine glasses, blankets and travel mugs. Each item was chosen with quality and function in mind because a great branded gift doesn’t have to be elaborate. Sometimes the most appreciated gifts are simply the ones people will use again and again.

Behind Your Design is once again working with LAFF Pathways to help bring its annual Pancake Breakfast to life. The 2026 LAFF Pathways Pancake Breakfast takes place Sunday, October 18, from 11 a.m. to 2 p.m. at Serendipity Spa of Linden, 129 E. Broad Street in Linden, Michigan. Our team has been working behind the scenes on event coordination, permits, schedules, timelines, setup and marketing to keep the details organized leading up to the event.



