What is a Fuel Jobber?
June 26, 2019
BEHIND YOUR DESIGN RECENTLY DESIGNED A NEW LOGO, TANKER TRUCK AND CUSTOM RESPONSIVE WEBSITE FOR TRI-LAKES PETROLEUM
Most projects teach us something we didn't know before. Working with Tri-Lakes Petroleum
, we discovered what a fuel jobber is, as well as how it keeps us on the go and helps us heat our homes. A "jobber" is the industry term for a person or company that sells fuel to retailers (like your local gas station) or directly to the end users (like farms or for home heating).
That may sound simple, but a fuel jobber does so much more than that! They:
- Work with customers in retail, wholesale, commercial, agricultural and residential to meet their fuel needs
- Help update existing or install new equipment so stations stay competitive and up-to-date
- Provide branding assistance which grows business for retail stations
- Offer options for financing or sale of stations
Behind Your Design had the honor of creating a new logo and custom responsive website for Tri-Lakes Petroleum , as well as working with Bill Carr Signs to create custom tanker trucks! Be on the look out for Tri-Lakes Petroleum's beautiful new tankers on the road, delivering quality petroleum all around the Great Lakes region. The trucks feature the new logo we designed and tri-color details. Snazzy!
Do you have a branding dream you need help bringing to life? Contact Behind Your Designand bring CONCEPT to REALITY!
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Bringing Detroit’s Iconic Beverage Distributor to Life: Our Work with Eastown Distributors We recently had the pleasure of partnering with Eastown Distributors, a multi-generational, family-owned business with deep roots in Detroit’s history, on a brand-new website and photoshoot. Our goal was to showcase not only their products but also the legacy and reach of this iconic local company. The photoshoot started at sunrise in downtown Detroit, capturing some of the city’s most prominent locations that Eastown proudly delivers to, including Comerica Park, Fox Theatre, and Ford Field. These early-morning shots highlighted Eastown’s presence in the heart of the city and set the stage for a story that connects the brand to Detroit itself. We also ventured into everyday business operations, photographing merchandisers as they stocked shelves at grocery stores, and visiting independent retailers and neighborhood pubs to show Eastown products in action. This mix of iconic landmarks and real-world environments brought a sense of authenticity to the campaign, illustrating the company’s reach and dedication to its customers. On the digital side, the new website features a BrandFinder tool, making it easy for users to discover which brands Eastown distributes and where to find their favorite beverages. This user-friendly feature ensures that fans of Eastown’s products can quickly locate them, whether at local pubs, grocery stores, or specialty retailers. Working with Eastown was exciting because it allowed us to highlight both the people and the places that make the company such a vital part of Detroit’s beverage landscape. From family legacy to modern operations, this project celebrates everything that makes Eastown Distributors unique, and we’re proud to have brought their story to life online and through photography.
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Elevating the Tanglewood Brand At Behind Your Design, we believe good design should do more than just look pretty - it should connect, inform, and support the people it's made for. That’s why partnering with Tanglewood Assisted Living has been such a meaningful project for our team. As a trusted support system for families navigating Alzheimer’s and dementia care, Tanglewood Assisted Living sought refreshed branding that reflected clarity, compassion, and consistency. We were honored to collaborate with them, creating a new logo and marketing materials to help bring their vision to life.
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