A Milestone Achievement: Behind Your Design Partners with Goyette Mechanical’s Construction Division on New Website Development

Chelsea Mills • November 12, 2024

We’re thrilled to share one of our most exciting recent projects at Behind Your Design—the design and development of the new website for the construction division of Goyette Mechanical! This project was more than just another website; it was a dynamic collaboration that brought together creativity, innovation, and local roots.


Goyette Mechanical is a family-owned business known nationwide, with a legacy built on strong values and exceptional service. As a fellow family-owned business, we felt a deep connection to their story. At Behind Your Design, we’ve always believed that small businesses are the heart of our communities. Working together with another local company made this project truly special, as we know the positive impact that comes from supporting and partnering with businesses rooted in the community.


Capturing the Vision: Photography and Drone Work

To make Goyette Mechanical’s vision come to life, we brought our creative expertise to a full-scale photo shoot, including stunning drone footage to showcase their projects from a unique perspective. The photos tell the story of their work with depth and vibrancy, highlighting their craftsmanship and the scale of their construction efforts. This visual component is vital for engaging with today’s digital audience and demonstrating the magnitude and detail of their projects.


Content with a Purpose

In addition to visuals, we provided copy assistance to ensure that their brand’s voice and industry leadership were well communicated. Our goal was to reflect not just what they do, but why they do it—bringing out the passion and dedication they have for serving customers and delivering excellence.


A Project Worth Celebrating

From start to finish, this project was truly a rewarding experience. Not only were we able to combine our design expertise with storytelling and technical elements, but we also had the privilege of collaborating with a business whose values align so closely with our own. Working together on a project of this scale demonstrates the incredible power of small businesses supporting each other and using local talent and resources to achieve something great.


Thank you, Goyette Mechanical, for entrusting us with your website development. We’re proud to celebrate this milestone together and look forward to seeing your construction division thrive even more!

Explore The New Website

Are you looking for a new website or refresh? Get in touch, and let's build the website of your dreams.

A man and a woman are standing next to each other on a golf course holding magazines.
By Chelsea Mills July 9, 2025
We're Thrilled to Be A Part of Something Great!
By Chelsea Mills July 9, 2025
We’re proud to share the new website for Tasty Food Guys.
By Chelsea Mills July 7, 2025
We’re excited to extend an exclusive invitation to a special Behind Your Design client event — a one-day promotional product showcase designed to spark fresh ideas for your brand. Join us on September 17th at Ford Field in Detroit for a hands-on look at the newest, most creative promotional products available this year. You’ll have the chance to see, touch, and compare hundreds of products in person — from trending corporate gifts to stand-out trade show giveaways and custom apparel your team will actually want to wear. This invite-only experience is all about exploring what’s possible for your next campaign or event — with no pricing talk and no sales pitch. Just inspiration, ideas, and time with our team to help you plan for what’s ahead. 
By Chelsea Mills July 7, 2025
Kettering allowed us the opportunity to make lapel pins and cord keepers to use as gifts for their students and staff. These are very popular because they show affiliation with the university. The pins and cord keepers symbolize achievement and belonging, and they are very stylish. It makes a statement to others to show that you are a part of something that is worthy to be shown to people. Here at BYD, we offer branded swag to help attract the best candidates to your business. Corporate swag, also known as promotional products or branded merchandise, can offer several benefits for businesses as part of their marketing and branding efforts. However, it also comes with some challenges. Here's an overview of the benefits and challenges of corporate swag: Benefits:  Brand Awareness: Corporate swag can increase brand visibility and recognition. When people use or wear items with your company's logo, it acts as a constant advertisement. Customer Loyalty: Giving away branded merchandise to customers or clients can foster a sense of appreciation and loyalty. It can make customers feel valued and more likely to return or recommend your business. Employee Morale: Providing employees with branded swag can boost morale and create a sense of belonging. It can also serve as a tangible reminder of their association with the company. Trade Shows and Events: Branded items are popular giveaways at trade shows and events. They can attract visitors to your booth and serve as reminders of your company after the event. Lead Generation: Swag items can be used as incentives for lead generation. For example, offering a free promotional item in exchange for contact information can help build your marketing database. Cost-Effective Marketing: Compared to some other marketing strategies, corporate swag can be cost-effective, especially when ordered in bulk. Tangible Marketing: Swag provides a tangible way to connect with your audience. People often retain and use branded items, extending the lifespan of your marketing efforts. Challenges: Costs: While corporate swag can be cost-effective when done right, it can also become expensive, especially if you invest in high-quality or custom items. Budget constraints can be a challenge. Waste: Swag items that aren't well-received or are of low quality can lead to waste. They might end up in the trash, and this can have negative environmental implications. Effectiveness: The effectiveness of swag can vary widely depending on the type of items you choose and how they align with your target audience's preferences. It's essential to select items that resonate with your audience. Storage and Distribution: Managing and storing a stockpile of swag items, as well as distributing them to the right people at the right time, can be logistically challenging, especially for large organizations. Competition: Many businesses use corporate swag, so standing out in a sea of branded merchandise can be difficult. To be effective, your swag needs to be unique and memorable. ROI Measurement: It can be challenging to measure the return on investment (ROI) of corporate swag. Determining whether the cost of producing and distributing swag results in tangible benefits can be elusive. Sustainability Concerns: With growing environmental awareness, there's a greater emphasis on sustainable and eco-friendly promotional products. Using non-environmentally friendly swag can generate negative perceptions. In summary, corporate swag can be a valuable tool for marketing and branding efforts, but it should be approached strategically. Careful consideration of the type of items, their quality, and their alignment with your target audience is crucial. Additionally, managing costs, waste, and sustainability concerns should be part of your swag strategy to ensure its effectiveness. If you're interested in this product for your business and/or event contact us at (810) 373-9293 or www.behindy ourdesign.com/contact
By Chelsea Mills July 1, 2025
Behind the Design: Elevating Namaste & Rosé with Eye-Catching Graphics
By Heather Nevicato July 1, 2025
Behind Your Design unveils this year’s must-have guide to Fenton’s creative trail.
Show More