How to Find YOUR Logo

January 7, 2020

Discovering your logo is a journey, not a one-stop-shop.

Many online logo design programs present you with a limited number of clipart-like designs users can customize with color and name, but little else. Small businesses often turn to this option because of ease or pricing, but small businesses have a hard enough time standing out in the sea of big box stores and chain retailers that have branded themselves with some of the most recognizable logos that exist...and that did NOT come from an online logo design program. Working with a designer, your logo becomes an identity—not just a placeholder.

A custom logo designer, like Behind Your Design, will discuss with you your vision, inspiration and goals to create a logo that is as individual and unforgettable as your business. Our recent logo design for Interiors by Bonnie drew inspiration from a patterns found in filigree work and a wallpaper design. Inspiration can be found anywhere, but the online logo design sites don't allow that level of customization. Because of the lack of options, many businesses settle. Your logo is a visual representation of your business, and you didn't just settle on your business.

Your logo should speak your company's culture, your brand's voice, your business's story. Without words, how would you describe your business? A designer knows the questions to ask to get the answer. Your business is unique to you, and your logo should be as well. Having a designer will help you remain focused and on brand.

As much as a logohelps your customers recognize your work, your logoalso puts a value on the work you do. People want the Nike logo, not because they are fans of orange checkmarks, but because they know they are getting the quality associated with the Nike brand. A logothat is individual and recognizable lets people know you are proud of the work you do and you are willing to put your brand's "stamp of approval" on it.

Behind Your Design loves working with businesses to discover their identity and amplify their voice. A custom logo gives your clients a way to identify you and your work at a glance. Make sure your logo represents you. Contact Behind Your Design today to discuss logo design and branding options.

Hitting All the Right Notes at United Way's Community Awards & Dueling Pianos

November 4, 2026
At Behind Your Design, we love being part of events that bring our community together, especially when we get to help bring all the details to life! On October 16, we had the honor of working with United Way of Genesee County on their Community Awards & Dueling Pianos event at Warwick Hills Golf & Country Club . From creative design to event coordination, our team helped bring together the details for a memorable evening filled with community recognition and entertainment from Felix and Fingers Dueling Pianos . 

A Fresh New Website for Goyette Service

November 4, 2026
We're excited to share a new website we recently designed and built for Goyette Service , a family-owned business headquartered in Flint, Michigan. Goyette has been serving homeowners and businesses throughout Mid-Michigan for generations, providing trusted plumbing, heating and cooling, electrical, sewer and drain, and commercial services. With so many services under one roof, their website needed to make it simple for customers to quickly find what they need. Behind Your Design worked with the Goyette team to reorganize and update the site with a fresh, modern look and a more user-friendly experience. Residential and commercial services are clearly separated, service information is easier to navigate, and 24/7 emergency service is prominently featured so customers can quickly find help when they need it most.

Three Birthdays, One Life-Saving Gift: My Stem Cell Donation Story

By Chelsea Mills • October 26, 2026
How joining a donor registry to help someone I love led to an incredible opportunity to give a complete stranger a second chance at life.
Display of journals, notebooks, and gift bags arranged on a black table against a wall.

Giving Thanks, Giving Local: Celebrating Community with Behind Your Design

October 26, 2026
Support local businesses with thoughtful promotional gifts. Choose from eco-friendly options & branded merchandise today!

Step Up Your Branding with Custom Socks!

October 19, 2026
Looking for a promotional product that's fun, functional and a little unexpected? Custom socks are a great way to put your brand on display! Whether you're looking for employee gifts, event giveaways, customer appreciation gifts or something unique for your next promotion, branded socks are a creative way to make a lasting impression. And with the holiday season approaching, they make a cozy, thoughtful gift that's perfect for spreading a little extra cheer! With endless possibilities for colors, patterns and custom designs, socks can be as bold or subtle as you'd like. Add your logo, incorporate your brand colors or create a completely unique design that people will love wearing. Comfortable, practical and memorable, custom socks are a promotional product that puts your brand in step with your audience!

A Polished Pen with a Purpose

October 8, 2026
Sometimes, the simplest promotional products make the biggest impact! We really enjoyed working with Notre Dame Prep to create these custom red pens for The Amazing Shake competition. Featuring both the school's logo and The Amazing Shake logo with a sleek silver imprint, they're a simple way to showcase both brands. The Amazing Shake is a competition that helps students build important life skills, including communication, professionalism, and confidence. Branded pens are a practical way to commemorate an event like this. They're something attendees can take home, use again and again, and remember the experience long after it's over. Looking for a useful way to promote your next event? Let Behind Your Design help you create something memorable! Click HERE to get started!
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