How to Find YOUR Logo
Discovering your logo is a journey, not a one-stop-shop.
Many online logo design programs present you with a limited number of clipart-like designs users can customize with color and name, but little else. Small businesses often turn to this option because of ease or pricing, but small businesses have a hard enough time standing out in the sea of big box stores and chain retailers that have branded themselves with some of the most recognizable logos that exist...and that did NOT come from an online logo design program. Working with a designer, your
logo
becomes an identity—not just a placeholder.
A custom logo
designer, like Behind Your Design
, will discuss with you your vision, inspiration and goals to create a logo
that is as individual and unforgettable as your business. Our recent logo design
for Interiors by Bonnie
drew inspiration from a patterns found in filigree work and a wallpaper design. Inspiration can be found anywhere, but the online logo design sites don't allow that level of customization. Because of the lack of options, many businesses settle. Your logo
is a visual representation of your business, and you didn't just settle
on your business.
Your logo
should speak your company's culture, your brand's voice, your business's story. Without words, how would you describe your business? A designer knows the questions to ask to get the answer. Your business is unique to you, and your logo
should be as well. Having a designer will help you remain focused and on brand.
As much as a logohelps your customers recognize your work, your logoalso puts a value on the work you do. People want the Nike logo, not because they are fans of orange checkmarks, but because they know they are getting the quality associated with the Nike brand. A logothat is individual and recognizable lets people know you are proud of the work you do and you are willing to put your brand's "stamp of approval" on it.
Behind Your Design
loves working with businesses to discover their identity and amplify their voice. A custom logo
gives your clients a way to identify you and your work at a glance. Make sure your logo
represents you. Contact Behind Your Design
today to discuss logo design
and branding options.
