How to Find YOUR Logo

January 7, 2020

Discovering your logo is a journey, not a one-stop-shop.

Many online logo design programs present you with a limited number of clipart-like designs users can customize with color and name, but little else. Small businesses often turn to this option because of ease or pricing, but small businesses have a hard enough time standing out in the sea of big box stores and chain retailers that have branded themselves with some of the most recognizable logos that exist...and that did NOT come from an online logo design program. Working with a designer, your logo becomes an identity—not just a placeholder.

A custom logo designer, like Behind Your Design, will discuss with you your vision, inspiration and goals to create a logo that is as individual and unforgettable as your business. Our recent logo design for Interiors by Bonnie drew inspiration from a patterns found in filigree work and a wallpaper design. Inspiration can be found anywhere, but the online logo design sites don't allow that level of customization. Because of the lack of options, many businesses settle. Your logo is a visual representation of your business, and you didn't just settle on your business.

Your logo should speak your company's culture, your brand's voice, your business's story. Without words, how would you describe your business? A designer knows the questions to ask to get the answer. Your business is unique to you, and your logo should be as well. Having a designer will help you remain focused and on brand.

As much as a logohelps your customers recognize your work, your logoalso puts a value on the work you do. People want the Nike logo, not because they are fans of orange checkmarks, but because they know they are getting the quality associated with the Nike brand. A logothat is individual and recognizable lets people know you are proud of the work you do and you are willing to put your brand's "stamp of approval" on it.

Behind Your Design loves working with businesses to discover their identity and amplify their voice. A custom logo gives your clients a way to identify you and your work at a glance. Make sure your logo represents you. Contact Behind Your Design today to discuss logo design and branding options.

There's Still Time to Make Holiday Gifting Special!

November 6, 2026
Christmas is getting closer, and if you haven't ordered gifts for your clients, customers, or employees yet, now is the time! A thoughtful holiday gift is a great way to show appreciation to the people who support your business throughout the year. Whether you're thanking loyal customers, recognizing hardworking employees, or strengthening client relationships, the right gift can make the season a little more special.  At Behind Your De sign, we make holiday gifting easy! With a wide variety of high-quality branded merchandise and promotional products, we can help you find something that fits your business, your recipients, and your budget.

Custom Merch Made Easy for Clubs & Organizations

November 6, 2026
More choices, no minimums, and an easier way to order custom merchandise for your group! Creating custom merchandise for your club, team, or organization shouldn't mean guessing how many items to order or worrying about leftover inventory. At Behind Your Design, we can create custom online stores with no minimum order quantities, allowing members to choose from a variety of products, designs, and price points. Everyone orders what they want, and we produce only what's purchased!

Take Note of This Practical Promo Idea

November 6, 2026
Sometimes the best promotional products are the ones that fit right into your everyday routine! To celebrate an incredible 50 years in business , Interiors by Bonnie wanted to give guests something special to take home from their anniversary celebration. We helped them create custom-branded spiral notebooks to include in their event swag bags, and we love how practical this little giveaway is!

A Classic Way to Show School Spirit!

November 6, 2026
There's something special about showing off your school pride, especially when it supports a great cause! The Lake Fenton High School Marching Band recently partnered with Behind Your Design to create a variety of custom spirit items for their fundraising efforts, including these classic felt pennants! Featuring Lake Fenton's school colors and bold lettering, these pennants are a fun way for students, families, and community members to show their Blue Devil pride. Whether displayed in a classroom, office, or at home, they're a timeless keepsake that celebrates school spirit. Even better? With support from a local business sponsor, this project is a great example of how schools, businesses, and community members can come together to support student programs.

A Small Promo Product That Makes a Big Impact

November 6, 2026
Sometimes the most effective promotional products are the simplest ones! Dr. Wax Orthodontics recently put a creative spin on their giveaways by including custom-branded antibacterial wipes in snack bags for the Linden Youth Football team. It's a thoughtful, practical addition that helps families tackle sticky fingers and post-game messes while keeping the Dr. Wax name front and center. And with cold and flu season kicking off, the timing couldn't be better! It's a small but thoughtful touch that comes in handy right when you need it most. That's the beauty of a useful promotional product. It puts your brand in the right place at just the right time. Whether you're putting together event giveaways, team snack bags, or c ustomer appreciation gifts, custom antibacterial wipes are a convenient way to give people something they'll be glad to have on hand.

Building a Personal Brand People Remember

November 5, 2026
Watch this video to learn more about the event!
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