It's Expo Season - Attract New Customers and Retain Your Current Ones

There’s something about a fall tailgate that just feels good. Crisp air, something on the grill, a little friendly competition and, if we’re lucky, a win at the end of the day. It’s also a great place for your brand to show up. The right custom tailgate item can become part of someone’s game-day routine. It’s the cooler they always grab, the blanket that lives in the car all fall or the game that comes out at every tailgate. In other words, you want someone saying, “I’m really glad I have this.”  Here are six ideas we’d put on the starting lineup:

When people think back on a wedding, they usually remember the big moments, the ceremony, the first dance, and the reception. But it's often the thoughtful details that make a big day feel even more special for both the couple and the people celebrating with them. This July, we had the chance to be part of another Macksood family wedding as Connor and Gabrielle tied the knot. After helping with Hannah and Reed's wedding, it was so much fun to work with the family again and create another collection of custom pieces for such a memorable day. From custom signage to personalized drinkware, every item added a little something to the celebration. A Wedding Full of Personal Touches Connor and Gabrielle wanted every part of their wedding to reflect their personalities, their style, and the story they wanted to tell. That's exactly what custom products can do. For their big day, we created custom pens, cups, napkins, a felt letter board sign, photo coasters featuring the couple, and an acrylic sign. We also created custom shirts and socks that added another fun, personalized element to the wedding festivities.

We’ve had the great opportunity to work with Fenton Pilates Studio as they prepare to open their doors in downtown Fenton. Getting to be part of a new business from the beginning has allowed us to help bring their vision to life across every part of their brand. From the logo and website to signage, marketing materials, promotional products, and apparel, we’ve worked together to create a brand that feels clean, welcoming, and true to the experience Fenton Pilates Studio is creating for its clients. Starting with the Brand Identity The project began with a custom logo inspired by the studio’s beautiful front window overlooking Leroy Street. It’s a subtle detail that connects the brand to its downtown Fenton location while creating a clean, modern look that can grow with the business. From there, we designed and developed a custom website where future clients can learn about the studio, classes, instructors, and what to expect when they walk through the doors.

How do you want people to remember you? At Behind Your Design, we know that every interaction helps shape your reputation. Your personal brand isn't just about what you do. It's about how you communicate, the confidence you bring, and the lasting impression you leave on others. We're proud to share that Behind Your Design Owner Chelsea Mills will be the featured speaker at the Fenton & Linden Regional Chamber of Commerce's Women Connect networking event on Thursday, August 20. During this engaging morning, Chelsea will share practical strategies for building a personal brand that creates meaningful, lasting connections in both your professional and everyday life. Connect, Learn, and Leave Inspired Women Connect brings local women together for networking, learning, and encouragement. Attendees will enjoy a light breakfast while connecting with fellow professionals and gaining practical takeaways they can begin using immediately.

When choosing promotional products for your business, it's worth investing in items that deliver value long after they're received. The OGIO® Gear Cube is a premium storage solution designed for organization, durability, and everyday use, making it an excellent branded gift for employees or clients. Stay Organized Wherever Work Takes You If your team travels, works in the field, attends trade shows, or manages equipment daily, staying organized is essential. The OGIO® Gear Cube offers structured storage for tools, cables, technology, safety gear, samples, or personal items. Its collapsible frame folds flat for easy storage, while interior elastic loops, mesh pockets, and lined compartments help keep everything in its place. Custom Branding with Everyday Value The removable top panel can be customized with your comp any logo using heat transfer decoration, creating a clean, professional finish. Custom branding does more than promote your business. It also helps employees quickly identify their o wn gear, reducing mix-ups at job sites, events, and shared workspaces. Built for Daily Use Cons tructed from 400D recycled RPET ballistic polyester, the OGIO® Gear Cube is designed to handle demanding work environments. Features like padded handles, a structured design, durable zippers, and m ultiple interior storage options make it a dependable companion for work or travel. A Promotional Product That Keeps Working Unlike many promotional items, the OGIO® Gear Cube becomes part of someone's daily routine. Whether it's given as an employee appreciation gift, onboarding item, or client thank-you, it's a practical product that keeps your brand visible every time it's used. If you're looking for a premium promotional product that combines organization, durability, and thoughtful branding, the OGIO® Gear Cube is an investment your team w ill appreciate for years to come.