It's Expo Season - Attract New Customers and Retain Your Current Ones

We’re excited to extend an exclusive invitation to a special Behind Your Design client event — a one-day promotional product showcase designed to spark fresh ideas for your brand. Join us on September 17th at Ford Field in Detroit for a hands-on look at the newest, most creative promotional products available this year. You’ll have the chance to see, touch, and compare hundreds of products in person — from trending corporate gifts to stand-out trade show giveaways and custom apparel your team will actually want to wear. This invite-only experience is all about exploring what’s possible for your next campaign or event — with no pricing talk and no sales pitch. Just inspiration, ideas, and time with our team to help you plan for what’s ahead. 

Kettering allowed us the opportunity to make lapel pins and cord keepers to use as gifts for their students and staff. These are very popular because they show affiliation with the university. The pins and cord keepers symbolize achievement and belonging, and they are very stylish. It makes a statement to others to show that you are a part of something that is worthy to be shown to people. Here at BYD, we offer branded swag to help attract the best candidates to your business. Corporate swag, also known as promotional products or branded merchandise, can offer several benefits for businesses as part of their marketing and branding efforts. However, it also comes with some challenges. Here's an overview of the benefits and challenges of corporate swag: Benefits:  Brand Awareness: Corporate swag can increase brand visibility and recognition. When people use or wear items with your company's logo, it acts as a constant advertisement. Customer Loyalty: Giving away branded merchandise to customers or clients can foster a sense of appreciation and loyalty. It can make customers feel valued and more likely to return or recommend your business. Employee Morale: Providing employees with branded swag can boost morale and create a sense of belonging. It can also serve as a tangible reminder of their association with the company. Trade Shows and Events: Branded items are popular giveaways at trade shows and events. They can attract visitors to your booth and serve as reminders of your company after the event. Lead Generation: Swag items can be used as incentives for lead generation. For example, offering a free promotional item in exchange for contact information can help build your marketing database. Cost-Effective Marketing: Compared to some other marketing strategies, corporate swag can be cost-effective, especially when ordered in bulk. Tangible Marketing: Swag provides a tangible way to connect with your audience. People often retain and use branded items, extending the lifespan of your marketing efforts. Challenges: Costs: While corporate swag can be cost-effective when done right, it can also become expensive, especially if you invest in high-quality or custom items. Budget constraints can be a challenge. Waste: Swag items that aren't well-received or are of low quality can lead to waste. They might end up in the trash, and this can have negative environmental implications. Effectiveness: The effectiveness of swag can vary widely depending on the type of items you choose and how they align with your target audience's preferences. It's essential to select items that resonate with your audience. Storage and Distribution: Managing and storing a stockpile of swag items, as well as distributing them to the right people at the right time, can be logistically challenging, especially for large organizations. Competition: Many businesses use corporate swag, so standing out in a sea of branded merchandise can be difficult. To be effective, your swag needs to be unique and memorable. ROI Measurement: It can be challenging to measure the return on investment (ROI) of corporate swag. Determining whether the cost of producing and distributing swag results in tangible benefits can be elusive. Sustainability Concerns: With growing environmental awareness, there's a greater emphasis on sustainable and eco-friendly promotional products. Using non-environmentally friendly swag can generate negative perceptions. In summary, corporate swag can be a valuable tool for marketing and branding efforts, but it should be approached strategically. Careful consideration of the type of items, their quality, and their alignment with your target audience is crucial. Additionally, managing costs, waste, and sustainability concerns should be part of your swag strategy to ensure its effectiveness. If you're interested in this product for your business and/or event contact us at (810) 373-9293 or www.behindy ourdesign.com/contact

Behind the Design: Elevating Namaste & Rosé with Eye-Catching Graphics

Behind Your Design unveils this year’s must-have guide to Fenton’s creative trail.

At Behind Your Design, we’re honored to have been a part of such an extraordinary milestone event. We coordinated and staffed their Signs by Crannie's 40th Anniversary Celebration Event, and this was one for the books! This spectacular event was filled with sunshine, high energy, and a true sense of community. As always, the team at Signs by Crannie pulled out all the stops to thank their loyal customers, and we were delighted to be by their side to help bring the entire experience to life. What We Did Behind Your Design helped coordinate, staff, and support the event from start to finish. From pre-planning logistics to day-of execution, we were there to make sure every detail ran smoothly—so the Signs by Crannie team could focus on what they do best: connecting with their incredible customers. We collaborated closely with the Signs by Crannie team to create a memorable experience for their valued staff and customers. We helped guide the theme selection and leveraged our expertise to coordinate apparel, decor, music, bar services, food, photography, signage, invitations, and staffing. Our goal is to ensure that each event is not only seamless but also unique, leaving a lasting impression on all attendees. Why It Matters Events like these go beyond just saying “thank you.” They create real connections, build brand loyalty, and foster the kind of community that makes a business like Signs by Crannie so special. We’re always grateful for the opportunity to support a brand that values its customers as much as we do—and we’re already looking forward to what the future brings! Why should you consider hiring an event planner? Here’s what we bring to the table: Deeply Rooted Expertise and Experience: With years of experience planning events, we have the knowledge and industry connections to ensure that everything runs smoothly. We help avoid common pitfalls and maximize your budget for a successful event. Time and Stress Savings: Event planning can be overwhelming. We manage the logistics, vendor negotiations, and coordination, so you can focus on other important aspects of your life or business. Creative Innovation: We bring fresh, creative ideas to each event. From unique themes to unforgettable experiences, we ensure your event stands out and leaves a lasting impression on your guests. Strong Vendor Relationships: Our long-standing relationships with trusted vendors mean you get the best deals and top-quality services. We collaborate with caterers, florists, photographers, and entertainers to enhance the overall quality of your event. Attention to Detail and Problem Solving: We handle every detail, no matter how small, to ensure nothing is overlooked. Should any issues arise during the event, we’re there to solve them quickly and effectively. By partnering with us, you're ensuring that your event reflects your vision while allowing yourself to enjoy the occasion stress-free. Let us manage the details so you can focus on celebrating the success of your event.