Launch your expo success today – trade show season awaits!

December 6, 2023

Expo marketing refers to the promotional activities and strategies implemented to raise awareness and drive attendance to an expo or trade show. Expos, also known as exhibitions or trade shows, are events where businesses, industries, or organizations showcase their products, services, and innovations to a targeted audience. Effective marketing is crucial to attract the right audience, create engagement, and maximize the impact of the expo.


Expo marketing offers businesses a many advantages. It serves as a networking hub, enabling valuable connections with industry professionals, while also boosting brand visibility through targeted showcases of products and services. The platform facilitates live demonstrations, allowing businesses to highlight new offerings and gain immediate feedback. Moreover, expos provide a unique opportunity for market research, offering insights into trends and competitor landscapes. The engagement opportunities at these events contribute to lead generation, as businesses can collect contact information from interested attendees. Educational aspects, such as workshops and keynotes, position companies as thought leaders in their industry. Participation in reputable expos not only keeps businesses competitive by staying abreast of industry developments but also enhances their credibility. The face-to-face interactions foster trust and a personalized connection with potential clients or partners, and media coverage further expands exposure. Ultimately, expo marketing serves as a dynamic strategy that combines networking, education, and brand visibility, providing businesses with a comprehensive platform for growth and success.


Explore our range of Expo Products, featuring an array of high-quality items such as brochures, flyers, elegant tablecloths, stylish table runners, eye-catching signage, booth setup essentials, and more. Discover the full collection here!


Expo Products Here

In expo marketing, diverse promotional products like pens, journals, apparel, koozies, notepads, pins, keychains, and cups are crucial. These tangible items create lasting impressions, with practicality (pens, notepads), professionalism (apparel), and fun (koozies, keychains). They serve as walking advertisements, reinforcing brand identity and giving positive associations. In the competitive expo marketing world, strategic use of these products enhances booth engagement, attracts attention, and leaves a memorable impact on potential customers, making them an essential element of a successful marketing strategy.

Want to know more? Give us a call at (810) 373-9293 or send a message at www.behindyourdesign.com/contact

Contact Us!
By Chelsea Mills October 14, 2025
Bringing Detroit’s Iconic Beverage Distributor to Life: Our Work with Eastown Distributors We recently had the pleasure of partnering with Eastown Distributors, a multi-generational, family-owned business with deep roots in Detroit’s history, on a brand-new website and photoshoot. Our goal was to showcase not only their products but also the legacy and reach of this iconic local company. The photoshoot started at sunrise in downtown Detroit, capturing some of the city’s most prominent locations that Eastown proudly delivers to, including Comerica Park, Fox Theatre, and Ford Field. These early-morning shots highlighted Eastown’s presence in the heart of the city and set the stage for a story that connects the brand to Detroit itself. We also ventured into everyday business operations, photographing merchandisers as they stocked shelves at grocery stores, and visiting independent retailers and neighborhood pubs to show Eastown products in action. This mix of iconic landmarks and real-world environments brought a sense of authenticity to the campaign, illustrating the company’s reach and dedication to its customers. On the digital side, the new website features a BrandFinder tool, making it easy for users to discover which brands Eastown distributes and where to find their favorite beverages. This user-friendly feature ensures that fans of Eastown’s products can quickly locate them, whether at local pubs, grocery stores, or specialty retailers. Working with Eastown was exciting because it allowed us to highlight both the people and the places that make the company such a vital part of Detroit’s beverage landscape. From family legacy to modern operations, this project celebrates everything that makes Eastown Distributors unique, and we’re proud to have brought their story to life online and through photography.
By Angela Hanners October 14, 2025
Create Your Own Custom Neon Signage for Your Company
A new website design for Tanglewood Assisted Living Memory Care
October 8, 2025
Elevating the Tanglewood Brand At Behind Your Design, we believe good design should do more than just look pretty - it should connect, inform, and support the people it's made for. That’s why partnering with Tanglewood Assisted Living has been such a meaningful project for our team. As a trusted support system for families navigating Alzheimer’s and dementia care, Tanglewood Assisted Living sought refreshed branding that reflected clarity, compassion, and consistency. We were honored to collaborate with them, creating a new logo and marketing materials to help bring their vision to life.
A black blanket is sitting on a white chair
October 2, 2025
Experience Buttery Soft Comfort
By Chelsea Mills September 24, 2025
Reaching the Skies with Stunning Design: How We Partnered with Covenant Aero When Covenant Aero came to us, they had a bold mission: “The Gospel through Aviation”, using aviation as a tool to reach people in remote places with hope, faith, and help. What they needed was a visual presence and communications strategy that could soar just as high as their planes. That’s where our team stepped in. Chelsea and Matt got the opportunity to visit and fly over to the airport hanger and hang the vinyl decals on the wall. Check out the video to see what happened. Here’s a look at what we delivered—each piece designed to help Covenant Aero reach more people, strengthen connections, and keep their mission soaring.
By Chelsea Mills September 18, 2025
๐ŸŽฉ Hats Off to Your Brand! Want your brand to stand out in style? Imperial Headwear has you covered (literally). Their hats and belts aren’t just great quality—they’re the kind of pieces people actually want to wear. With endless options for fit, fabric, and color, you can create a look that’s 100% your brand. ๐Ÿงข Custom Hats Everyone Loves From the classic Wrightson Rope Cap to the versatile Habanero 6 Panel and the trendy Wingman, Imperial’s hat lineup is full of favorites. Add your logo or design, and you’ve got gear your team, customers, or event guests will be excited to show off. ๐Ÿ‘– Belts That Bring It All Together Pair your hats with a custom belt to really pull the look together. With embroidered designs and full-grain leather accents, options like the Front Nine, Texas Flag, and Putting Green belts add just the right finishing touch. โœจ Whether you’re gearing up your staff, creating giveaways, or adding fresh merch to your lineup, Imperial makes it easy to elevate your brand with products people will actually use and love.
Show More