Branding - More Than Just A Logo

August 9, 2017

From Web Design to Marketing, Behind Your Design can help bring your vision to life through an entire brand, not just a logo.

Starting a new business? Looking to give your current logo a 'refresh'? It can be easy to just think 'I need a logo!' - what you are saying is that you want a graphic representation of your business to use on your marketing materials. What you need however is a memorable overall ' brand' that will attract customers to your business. Luckily, at Behind Your Design, we can help you with all your needs, even the ones you don't know yet.

How do I create a brand?

It's important to know your brand values and aspirations. Basically, your WHY? What made you start your business in the first place? What problem are you solving and what are your passions? Long term, where do you want to be in 2, 5, 10 years? The answers to those questions are the core of your brand. We want to give you the tools you need to reach your greatest potential.

Next, we'll work on the personality of your brand. What will your brand look like? Sound, feel, act like? Knowing your business' personality allows it to shine through everything we do. It also helps narrow down your target customer and decide how your business will interact with them. Appealing to a certain audience makes marketing efforts meaningful and effective.

Consistency is key. We work together to create an entire brand concept and easy guidelines to follow. Colors, fonts, patterns... Anything to make your look consistent will be part of your brand. Then, we use those elements across all platforms (website, social media, business cards, etc) to ensure your voice, mission and design flow fluidly and works together.

Once you've created this brand, it's time to go beyond that and uphold the reputation. Your customers have to truly believe in your brand, just like you do, and will, in turn, become loyal advocates of your business. Not only will they stay local to you but they'll also recommend you to others.

Your business is so much more than just a logo. We believe building a solid brand can become a company's greatest asset, so we cover every step:


  • Web Design
  • Graphic Design
  • Email Marketing
  • Facebook Marketing
  • Mobile App Design
  • Trade Show Booth Design
  • Custom Photo Gifts
  • Speaking Engagements
To view our design portfolio, click here.


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Christmas is getting closer, and if you haven't ordered gifts for your clients, customers, or employees yet, now is the time! A thoughtful holiday gift is a great way to show appreciation to the people who support your business throughout the year. Whether you're thanking loyal customers, recognizing hardworking employees, or strengthening client relationships, the right gift can make the season a little more special.  At Behind Your De sign, we make holiday gifting easy! With a wide variety of high-quality branded merchandise and promotional products, we can help you find something that fits your business, your recipients, and your budget.

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Take Note of This Practical Promo Idea

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Sometimes the best promotional products are the ones that fit right into your everyday routine! To celebrate an incredible 50 years in business , Interiors by Bonnie wanted to give guests something special to take home from their anniversary celebration. We helped them create custom-branded spiral notebooks to include in their event swag bags, and we love how practical this little giveaway is!

A Classic Way to Show School Spirit!

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There's something special about showing off your school pride, especially when it supports a great cause! The Lake Fenton High School Marching Band recently partnered with Behind Your Design to create a variety of custom spirit items for their fundraising efforts, including these classic felt pennants! Featuring Lake Fenton's school colors and bold lettering, these pennants are a fun way for students, families, and community members to show their Blue Devil pride. Whether displayed in a classroom, office, or at home, they're a timeless keepsake that celebrates school spirit. Even better? With support from a local business sponsor, this project is a great example of how schools, businesses, and community members can come together to support student programs.

A Small Promo Product That Makes a Big Impact

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Sometimes the most effective promotional products are the simplest ones! Dr. Wax Orthodontics recently put a creative spin on their giveaways by including custom-branded antibacterial wipes in snack bags for the Linden Youth Football team. It's a thoughtful, practical addition that helps families tackle sticky fingers and post-game messes while keeping the Dr. Wax name front and center. And with cold and flu season kicking off, the timing couldn't be better! It's a small but thoughtful touch that comes in handy right when you need it most. That's the beauty of a useful promotional product. It puts your brand in the right place at just the right time. Whether you're putting together event giveaways, team snack bags, or c ustomer appreciation gifts, custom antibacterial wipes are a convenient way to give people something they'll be glad to have on hand.

Building a Personal Brand People Remember

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Watch this video to learn more about the event!
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