Branding - More Than Just A Logo

August 9, 2017

From Web Design to Marketing, Behind Your Design can help bring your vision to life through an entire brand, not just a logo.

Starting a new business? Looking to give your current logo a 'refresh'? It can be easy to just think 'I need a logo!' - what you are saying is that you want a graphic representation of your business to use on your marketing materials. What you need however is a memorable overall ' brand' that will attract customers to your business. Luckily, at Behind Your Design, we can help you with all your needs, even the ones you don't know yet.

How do I create a brand?

It's important to know your brand values and aspirations. Basically, your WHY? What made you start your business in the first place? What problem are you solving and what are your passions? Long term, where do you want to be in 2, 5, 10 years? The answers to those questions are the core of your brand. We want to give you the tools you need to reach your greatest potential.

Next, we'll work on the personality of your brand. What will your brand look like? Sound, feel, act like? Knowing your business' personality allows it to shine through everything we do. It also helps narrow down your target customer and decide how your business will interact with them. Appealing to a certain audience makes marketing efforts meaningful and effective.

Consistency is key. We work together to create an entire brand concept and easy guidelines to follow. Colors, fonts, patterns... Anything to make your look consistent will be part of your brand. Then, we use those elements across all platforms (website, social media, business cards, etc) to ensure your voice, mission and design flow fluidly and works together.

Once you've created this brand, it's time to go beyond that and uphold the reputation. Your customers have to truly believe in your brand, just like you do, and will, in turn, become loyal advocates of your business. Not only will they stay local to you but they'll also recommend you to others.

Your business is so much more than just a logo. We believe building a solid brand can become a company's greatest asset, so we cover every step:


  • Web Design
  • Graphic Design
  • Email Marketing
  • Facebook Marketing
  • Mobile App Design
  • Trade Show Booth Design
  • Custom Photo Gifts
  • Speaking Engagements
To view our design portfolio, click here.


Custom Tent Kits Built for Your Brand

September 4, 2026
When your business shows up at a trade show, community event, festival, expo or open house, your brand should show up, too. A custom tent kit gives you a coordinated setup that’s ready to go right along with you. Custom tent kits bring together a branded event tent with coordinating pieces like walls, table covers, feather flags and retractable banners. Different tent kit options include different items, so you can choose the one that makes the most sense for the events your business attends.

More Than a Logo: Creating Connection with Hurley Medical Center

September 3, 2026
The best promotional products do more than put your logo in front of people. They help create connection. We’ve had the opportunity to work with Hurley Medical Center on a variety of projects, including two recent collaborations with very different goals. For Staff Appreciation Week, the focus was on recognizing the people who keep Hurley moving every day. For the Cars 108 Let’s Make Miracles Radiothon benefiting Hurley Children’s Hospital , it was about bringing people together in support of local children and families.  Different projects, but both show how thoughtful branded products can help people feel appreciated and part of something bigger.

Building the Waun Law Brand From the Ground Up

September 2, 2026
There’s something exciting about helping bring a brand to life from the very beginning. When personal injury attorney Tom Waun decided to start his own firm, he came to Behind Your Design to create a brand that would make a strong first impression and help build recognition from day one. With more than four decades of experience helping people after serious injuries, Tom had already built a strong reputation through the work he does. Our job was to create a brand identity for Waun Law that reflected that experience while giving his new firm a distinct and memorable look of its own.

Bring Your Brand to the Tailgate

August 13, 2026
There’s something about a fall tailgate that just feels good. Crisp air, something on the grill, a little friendly competition and, if we’re lucky, a win at the end of the day. It’s also a great place for your brand to show up. The right custom tailgate item can become part of someone’s game-day routine. It’s the cooler they always grab, the blanket that lives in the car all fall or the game that comes out at every tailgate. In other words, you want someone saying, “I’m really glad I have this.”  Here are six ideas we’d put on the starting lineup:

How Thoughtful Details Made Connor & Gabrielle's Celebration Unforgettable

August 7, 2026
When people think back on a wedding, they usually remember the big moments, the ceremony, the first dance, and the reception. But it's often the thoughtful details that make a big day feel even more special for both the couple and the people celebrating with them. This July, we had the chance to be part of another Macksood family wedding as Connor and Gabrielle tied the knot. After helping with Hannah and Reed's wedding, it was so much fun to work with the family again and create another collection of custom pieces for such a memorable day. From custom signage to personalized drinkware, every item added a little something to the celebration. A Wedding Full of Personal Touches Connor and Gabrielle wanted every part of their wedding to reflect their personalities, their style, and the story they wanted to tell. That's exactly what custom products can do. For their big day, we created custom pens, cups, napkins, a felt letter board sign, photo coasters featuring the couple, and an acrylic sign. We also created custom shirts and socks that added another fun, personalized element to the wedding festivities.

From Vision to Launch: Building the Fenton Pilates Studio Brand

August 7, 2026
We’ve had the great opportunity to work with Fenton Pilates Studio as they prepare to open their doors in downtown Fenton. Getting to be part of a new business from the beginning has allowed us to help bring their vision to life across every part of their brand. From the logo and website to signage, marketing materials, promotional products, and apparel, we’ve worked together to create a brand that feels clean, welcoming, and true to the experience Fenton Pilates Studio is creating for its clients. Starting with the Brand Identity The project began with a custom logo inspired by the studio’s beautiful front window overlooking Leroy Street. It’s a subtle detail that connects the brand to its downtown Fenton location while creating a clean, modern look that can grow with the business. From there, we designed and developed a custom website where future clients can learn about the studio, classes, instructors, and what to expect when they walk through the doors.
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