For example, if you are driving along the expressway and you see the billboard below would you know what business the sign is advertising? Of course, this billboard does not mention McDonald's and doesn't even have their full logo on it but you would instantly know there is a McDonald's at the next exit. By creating, and using, consistent branding throughout all of their advertising channels as well as in their stores McDonald's is able to advertise without even mentioning who they are anymore! Imagine trying this with your business - would people think of your business if you didn't tell them?
Create Your Businesses Brand Book
April 6, 2022
Why does my business need a brand book?
A brand book is a resource that can help ensure your business maintains a consistent brand identity. The brand book, when used correctly, helps ensure that the look and feel of your businesses marketing efforts are consistent and 'on brand'. This consistency will then help your customers recognize your brand.
A brand book helps to maintain consistency
A brand book should be shared throughout the company and with partners in order to maintain consistent delivery of the brand. The brand book will provide the information needed to help deliver consistent branding and marketing throughout your business. For example a brand book can give guidance on which logo to use on a light or dark background, ensure brand colors are used consistently and that the right font is being used (see below!)
The brand book will also provide guidelines to departments outside of the creative wing. This gives non-creatives something to reference and influences consistency throughout the company. We've all done it and seen it, you need to make a sign or create a quick powerpoint presentation for a presentation and the different fonts and colors just start calling your name - before anyone can stop you you've made the cardinal sin of graphic design and used Comic Sans!!!! By referencing the brand book this could have been avoided because you would already know the font that you should be using to be consistent with the business.
Contact Behind Your Design and get control of the look, feel and branding of your business: (810) 373-9293
Transforming Salon & Spa at the Park’s Identity: Branding, Web, Print & Email Solutions
Turn Everyday Reminders into Brand Builders
Behind Your Design brings 55 small businesses together to champion the tournament and community
Behind Your Design is here to help bring your milestones to life with creativity, dependability, and heart. Whether it’s a wedding, fundraiser, or community event—we ensure every detail is cared for so you can enjoy the moment.
The Fenton High School Cheer Team is bringing extra spirit to the sidelines this season thanks to the support of John Wentworth Real Estate . Together, they’ve created exclusive Large Chain Medallions featuring the beloved F-Paw logo on one side and the John Wentworth Real Estate logo on the other. These one-of-a-kind medallions will make their debut at Meet the Team Night on Wednesday, August 20th at Fenton High School . But hurry—only a limited number will be available, and once they’re gone, they’re gone! A Cheer Accessory with Spirit Much more than just a piece of spirit wear, these medallions are a bold statement of Tiger pride . Whether worn in the stands, at school events, or around the community, they’re the kind of keepsake people want to show off—and every time they do, the Fenton Tigers shine brighter. Sponsorship That Makes a Difference By sponsoring the medallions, John Wentworth Real Estate has helped the Fenton Cheer Team bring a fresh and fun way for fans to show their support. It’s a perfect example of how local businesses and schools can team up to create lasting memories and keep the spirit alive. Durable, Stylish, and Unforgettable Designed to stand out, the round medallion hangs on a sturdy chain, making it both durable and stylish. Its dual-sided design is a true eye-catcher—pairing Tiger tradition with community partnership. Whether worn at a game, fundraiser, or rally, these medallions are guaranteed to spark conversations and amplify Fenton pride. 🎉 Don’t miss your chance to grab this limited-edition medallion at Meet the Team Night, August 20th . Show your Tiger pride, support your cheerleaders, and wear it proudly all season long!
Eco-Savvy Notes: Stylish Repreve Notebooks That Put Your Brand Front and Center Step up your giveaways with purpose—your brand, our planet. Sustainable, stylish, and highly functional, these two Repreve-powered notebooks make for remarkable promotional items that resonate with today’s eco-conscious audiences. Both options deliver strategic brand visibility with eco-minded design. Whether you're targeting creative teams, attending events, or showcasing a sustainable ethos, these notebooks deliver both style and substance.