For example, if you are driving along the expressway and you see the billboard below would you know what business the sign is advertising? Of course, this billboard does not mention McDonald's and doesn't even have their full logo on it but you would instantly know there is a McDonald's at the next exit. By creating, and using, consistent branding throughout all of their advertising channels as well as in their stores McDonald's is able to advertise without even mentioning who they are anymore! Imagine trying this with your business - would people think of your business if you didn't tell them?
Create Your Businesses Brand Book
April 6, 2022
Why does my business need a brand book?
A brand book is a resource that can help ensure your business maintains a consistent brand identity. The brand book, when used correctly, helps ensure that the look and feel of your businesses marketing efforts are consistent and 'on brand'. This consistency will then help your customers recognize your brand.
A brand book helps to maintain consistency
A brand book should be shared throughout the company and with partners in order to maintain consistent delivery of the brand. The brand book will provide the information needed to help deliver consistent branding and marketing throughout your business. For example a brand book can give guidance on which logo to use on a light or dark background, ensure brand colors are used consistently and that the right font is being used (see below!)
The brand book will also provide guidelines to departments outside of the creative wing. This gives non-creatives something to reference and influences consistency throughout the company. We've all done it and seen it, you need to make a sign or create a quick powerpoint presentation for a presentation and the different fonts and colors just start calling your name - before anyone can stop you you've made the cardinal sin of graphic design and used Comic Sans!!!! By referencing the brand book this could have been avoided because you would already know the font that you should be using to be consistent with the business.
Contact Behind Your Design and get control of the look, feel and branding of your business: (810) 373-9293
Looking for a promotional product that's fun, functional and a little unexpected? Custom socks are a great way to put your brand on display! Whether you're looking for employee gifts, event giveaways, customer appreciation gifts or something unique for your next promotion, branded socks are a creative way to make a lasting impression. And with the holiday season approaching, they make a cozy, thoughtful gift that's perfect for spreading a little extra cheer! With endless possibilities for colors, patterns and custom designs, socks can be as bold or subtle as you'd like. Add your logo, incorporate your brand colors or create a completely unique design that people will love wearing. Comfortable, practical and memorable, custom socks are a promotional product that puts your brand in step with your audience!
Sometimes, the simplest promotional products make the biggest impact! We really enjoyed working with Notre Dame Prep to create these custom red pens for The Amazing Shake competition. Featuring both the school's logo and The Amazing Shake logo with a sleek silver imprint, they're a simple way to showcase both brands. The Amazing Shake is a competition that helps students build important life skills, including communication, professionalism, and confidence. Branded pens are a practical way to commemorate an event like this. They're something attendees can take home, use again and again, and remember the experience long after it's over. Looking for a useful way to promote your next event? Let Behind Your Design help you create something memorable! Click HERE to get started!
Old friends, favorite traditions and an awesome Homecoming weekend
Plan Christmas gifts for clients, customers and employees with Behind Your Design. Explore branded merch ideas and a timeline for ordering before the rush.
A great staff appreciation gift should be thoughtful, useful and connected to the organization. For the Crim Fitness Foundation , custom reverse umbrellas combined function with standout branding. These 46-inch umbrellas feature full-color sublimation on both sides of the canopy, giving the Crim brand plenty of room to make an impact. Branded Inside and Out The outside features the Crim Fitness Foundation logo and brand colors. Open the umbrella, and custom artwork of runners making their way through Flint is revealed inside. Using colors from the Crim brand, the artwork celebrates the organization’s connection to running, movement and the Flint community. Full sublimation on both sides of the canopy allows branded umbrellas to go beyond a logo. Colors, patterns, illustrations and original artwork can become part of the design.
Custom jerseys are a fun way to take spirit wear beyond the standard T-shirt or sweatshirt. With fully customizable designs, they can be created around your school, team, organization or event and made to feel completely unique. At Behind Your Design, we can customize jerseys with your colors, logos, graphics, names, numbers and more. Full-color dye sublimation gives you plenty of freedom to create bold designs across the entire jersey while keeping the finished piece comfortable and wearable. We’ve created several custom jersey styles for our clients, including football and baseball jerseys for Michigan State University Fall Fest. Each offered a different look while giving MSU a memorable piece of custom spirit wear that still felt true to their brand.