For example, if you are driving along the expressway and you see the billboard below would you know what business the sign is advertising? Of course, this billboard does not mention McDonald's and doesn't even have their full logo on it but you would instantly know there is a McDonald's at the next exit. By creating, and using, consistent branding throughout all of their advertising channels as well as in their stores McDonald's is able to advertise without even mentioning who they are anymore! Imagine trying this with your business - would people think of your business if you didn't tell them?
Create Your Businesses Brand Book
April 6, 2022
Why does my business need a brand book?
A brand book is a resource that can help ensure your business maintains a consistent brand identity. The brand book, when used correctly, helps ensure that the look and feel of your businesses marketing efforts are consistent and 'on brand'. This consistency will then help your customers recognize your brand.
A brand book helps to maintain consistency
A brand book should be shared throughout the company and with partners in order to maintain consistent delivery of the brand. The brand book will provide the information needed to help deliver consistent branding and marketing throughout your business. For example a brand book can give guidance on which logo to use on a light or dark background, ensure brand colors are used consistently and that the right font is being used (see below!)
The brand book will also provide guidelines to departments outside of the creative wing. This gives non-creatives something to reference and influences consistency throughout the company. We've all done it and seen it, you need to make a sign or create a quick powerpoint presentation for a presentation and the different fonts and colors just start calling your name - before anyone can stop you you've made the cardinal sin of graphic design and used Comic Sans!!!! By referencing the brand book this could have been avoided because you would already know the font that you should be using to be consistent with the business.
Contact Behind Your Design and get control of the look, feel and branding of your business: (810) 373-9293
Bringing Detroit’s Iconic Beverage Distributor to Life: Our Work with Eastown Distributors We recently had the pleasure of partnering with Eastown Distributors, a multi-generational, family-owned business with deep roots in Detroit’s history, on a brand-new website and photoshoot. Our goal was to showcase not only their products but also the legacy and reach of this iconic local company. The photoshoot started at sunrise in downtown Detroit, capturing some of the city’s most prominent locations that Eastown proudly delivers to, including Comerica Park, Fox Theatre, and Ford Field. These early-morning shots highlighted Eastown’s presence in the heart of the city and set the stage for a story that connects the brand to Detroit itself. We also ventured into everyday business operations, photographing merchandisers as they stocked shelves at grocery stores, and visiting independent retailers and neighborhood pubs to show Eastown products in action. This mix of iconic landmarks and real-world environments brought a sense of authenticity to the campaign, illustrating the company’s reach and dedication to its customers. On the digital side, the new website features a BrandFinder tool, making it easy for users to discover which brands Eastown distributes and where to find their favorite beverages. This user-friendly feature ensures that fans of Eastown’s products can quickly locate them, whether at local pubs, grocery stores, or specialty retailers. Working with Eastown was exciting because it allowed us to highlight both the people and the places that make the company such a vital part of Detroit’s beverage landscape. From family legacy to modern operations, this project celebrates everything that makes Eastown Distributors unique, and we’re proud to have brought their story to life online and through photography.
Create Your Own Custom Neon Signage for Your Company
Elevating the Tanglewood Brand At Behind Your Design, we believe good design should do more than just look pretty - it should connect, inform, and support the people it's made for. That’s why partnering with Tanglewood Assisted Living has been such a meaningful project for our team. As a trusted support system for families navigating Alzheimer’s and dementia care, Tanglewood Assisted Living sought refreshed branding that reflected clarity, compassion, and consistency. We were honored to collaborate with them, creating a new logo and marketing materials to help bring their vision to life.
Experience Buttery Soft Comfort
Reaching the Skies with Stunning Design: How We Partnered with Covenant Aero When Covenant Aero came to us, they had a bold mission: “The Gospel through Aviation”, using aviation as a tool to reach people in remote places with hope, faith, and help. What they needed was a visual presence and communications strategy that could soar just as high as their planes. That’s where our team stepped in. Chelsea and Matt got the opportunity to visit and fly over to the airport hanger and hang the vinyl decals on the wall. Check out the video to see what happened. Here’s a look at what we delivered—each piece designed to help Covenant Aero reach more people, strengthen connections, and keep their mission soaring.
🎩 Hats Off to Your Brand! Want your brand to stand out in style? Imperial Headwear has you covered (literally). Their hats and belts aren’t just great quality—they’re the kind of pieces people actually want to wear. With endless options for fit, fabric, and color, you can create a look that’s 100% your brand. 🧢 Custom Hats Everyone Loves From the classic Wrightson Rope Cap to the versatile Habanero 6 Panel and the trendy Wingman, Imperial’s hat lineup is full of favorites. Add your logo or design, and you’ve got gear your team, customers, or event guests will be excited to show off. 👖 Belts That Bring It All Together Pair your hats with a custom belt to really pull the look together. With embroidered designs and full-grain leather accents, options like the Front Nine, Texas Flag, and Putting Green belts add just the right finishing touch. ✨ Whether you’re gearing up your staff, creating giveaways, or adding fresh merch to your lineup, Imperial makes it easy to elevate your brand with products people will actually use and love.