Purple banner reading “Small Businesses, Big Impact” with a small white paragraph on the right.
White golf ball with “the ally challenge” logo and flag icon on a light background

Thank you for your interest in participating in The Ally Challenge presented by McLaren Small Business Partnership Opportunity!


Please fill out the form to opt into the program, and the info will be shared with the marketing team so they can interact with your social profiles.


The marketing partnership period will run about 8 weeks from July 1st until the tournament ends on August 30th.

How It Works 

Local small businesses like yours are invited to participate in our annual campaign by promoting and/or hosting in-store or online promotions for tournament activities during the summer months leading up to tournament week. It’s a flexible and fun way to engage your customers while supporting an incredible cause. 


Participation Is Simple: 

  • Design your own creative campaign starting by July 1 through the tournament final round on Sunday, August 30 
  • Post a minimum of once per week on social media, include links to purchase tickets on your website, and email newsletters—be sure to tag @AllyChallenge for your original content to be featured on their stories
  • Hang and distribute posters and flyers in your business—announce tournament dates and concerts when you make announcements to your customers 


Your Business Will Receive: 

  • Promotional/service support products to use in your marketing endeavors to enhance your customers' experiences 
  • Treat your employees and customers to ticket specials and discounts 
  • Company logo on digital scoreboards during the Sunday of tournament week 
  • Have the opportunity to provide items such as gift cards, products, or coupons to be distributed to tournament volunteers and charities
View Participation Flyer

As a participating business, you will choose one of two thank-you gift packages:


Option 1 – VIP Club 1957 Package (LIMITED TO FIRST 25 Businesses who sign up  for this package)

Four (4) Club 1957 tickets ($1400 Value) for Sunday, August 30, which includes:

• All-day access to the final round of the tournament with one (1) VIP parking pass

• Complimentary fan brunch

• All-inclusive food & beverage in Club 1957 on the the 17th Hole Tee Box

ALSO INCLUDED - option to purchase additional ticket packages at a discount

Must be pre-purchased by August 21; opt-in on the form to receive details when they are available.


Option 2 – Treat the Team

Four (4) Weekly Grounds tickets (Thursday–Sunday) ($780 Value), which includes:

• 16 total tickets (4 per day), Thursday, August 27 – Sunday, August 30

• Access to tournament grounds and both concerts on Friday & Saturday nights

ALSO INCLUDED - option to purchase additional ticket packages at a discount

Must be pre-purchased by August 21; opt-in on the form to receive details when they are available.



back this year—creative campaign awards

We’re celebrating the boldest and most creative campaigns with exclusive experiences:

Most Creative Overall Campaign

  • Four (4) Front of Stage concert tickets to see Keith Urban at the Ally Community Concert on Saturday, August 29
  • One (1) Valet parking pass for Saturday, August 29 


Most Creative Social Campaign

  • Social media credentials for tournament play, Friday, August 28–Sunday, August 30 (credentialing process required)
  • Includes behind-the-scenes tournament access and content opportunities! 

 

Winners are announced the week before the tournament. Make a local difference, get national-level perks and promote your business in a fun, meaningful way.